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Tourism Business Chat - Tourism Business Survey - bitesize chat!

‘In tourism, we are storytellers’

Chris whisked away some leaders in the tourism sector after the Tourism Business Survey seminar on 25 April 2023, and hosted a very special chat. His guests were Oliver Paul, co-owner of Suffolk Food Hall, Tarnia Robertson, a Hospitality Consultant and Business Coach (and former MD of Ufford Park) and Elliott Attew, Manager of Deer’s Glade Caravan and Camping Park.

In this bitesize episode, they reflect on the results of the Tourism Business Survey and how the data has reflected concerns and stories around trends and sustainability. They discuss how to make sustainability part of your brand; the change in what customers want, including the rise of veganism; how they look for Environmental, Social and Governance (ESG) structure; and the ‘ramifications of green washing’. 

They also drive home the message that tourism business owners should remember that they are comrades of other businesses around them, and their community should be part of their decision-making process. They advocate that team members need to be empowered to be the masters of first impressions.

You can download your copy of the full tourism survey results brochure here.

You can also hear from the main event panel here, which was recorded live on the day and includes Andy Wood, CEO of Adnams, and Claudia Roberts, CEO of the Zoological Society of East Anglia.

For more information on the survey and why you should take part next year, visit  

Many thanks to our guests, find them here:

Suffolk Food HallDeer's Glade Caravan and Camping and Tarnia Robertson

Listen to this chat below, or watch on our YouTube channel:



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