Skip to main content Skip to footer

Share this page

facebook logo  X logo  Linked in logo

Leadership & Life Chat - How powerful is your personal brand? – with leadership architect Mihaela Berciu

Cambridge University graduate Mihaela is a pioneer in personal brand. She discusses embracing teamwork, authenticity and brand, along with new ways to mindfully use social media.

We all have a personal brand, whether we know it or not.

Born in Romania, under a Communist regime, personal brand expert, Mihaela Berciu, faced more than the usual teenage worries. Simply saying the wrong thing would have landed her in a lot of trouble, but, little did she know that this lived experience, of having heightened anxiety over her own behaviour, would lead her into a post-revolutionary world. Mihaela headed to the UK, Cambridge University no less, then hosted her own tv show, and has forged her path to become a pioneer in the introduction of personal brand.  

When you hear the word ‘brand’ you possibly think of a logo, posters, or adverts. In reality, a brand evolves and incorporates every aspect of your business. The traditional ‘corporate brand’ mindset has been a powerful force and often a huge burden for those working under it.

Mihaela chats to Mark and Becky about how empowering your teams to embrace and grow their own personal brand is good for the bigger picture as well as the company brand. Promoting the personalities of your people builds trust with your customers—and authenticity is key. In the current working world, businesses must consider personal brand, particularly if they are reliant on referrals.

The team also discuss how to handle Gen-Z politics entering the workforce, and potential problems with social media; how we can cleanse our past habits and ways of thinking; and why it’s not always good to be a people pleaser.

GET IN TOUCH! We would love to hear your thoughts on today’s episode, email us at

We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us!

You can also now watch us on YouTube! Click here

Show notes

Mihaela’s website

Connect with Mihaela on LinkedIn

The Five People You Meet In Heaven: Mitch Albom

The Surrender Experiment, Michael Singer

Leadership & Life Chat - What does dress for success even mean? 

You can find more episodes from Leadership and Life Chat on our website - click here!



Sign up to receive the latest news from Larking Gowen

facebook logoX logoLinked-in logorss logo

Cookie Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
Find out more here