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Tourism Survey Special: Pt 4 with Jimmy Doherty

Jimmy Doherty chats about tourism investment, customers & polar bears!

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders on the tourism and hospitality sector. One of them is a familiar face on TV and in bookshops, and owner of Jimmy’s Farm & Wildlife Park, Jimmy Doherty.

Jimmy chatted to Chris Scargill about the changes he has seen over the years in customer behavior and trends, the importance of investment and funding for tourism based businesses, what tourism really means to him, and of course, how you go about embarking on a rescue mission that means building Europe’s largest  polar bear reserve, on a UK farm!

You can view the full survey results brochure here, and listen to Jimmys Park Director, Stevie Sheppard, on another episode of Tourism Business Chat here 

Find out more about the survey, including other conversations on the day, and other Tourism based content from Larking Gowen by visiting 

Find out more about Jimmy's Farm & Wildlife Park and their Lost Lands of the Tundra project here 


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