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Stronger client relationships the key to a successful future

Following up on our theme of "Future-Proofing Your Business" we were very happy to welcome Nick Wealthall as speaker to our Autumn Business Breakfast at Milsoms Kesgrave Hall on 26 September.

Nick's CV shows an interesting and varied range of experience: he started out in wealth management, and left to pursue his passion as a professional poker player in Las Vegas, before merging his love for poker and broadcasting as a comedy writer and poker presenter and commentator. Nick has written on over twenty shows, including 8 Out of 10 Cats and Have I Got News For You.

In his current role as Business Growth Consultant for his business Yellow Door Training, he helps clients develop their people to have an entrepreneurial mindset and grow revenue.

As you would expect from a speaker with such an unconventional career, there were some illuminating anecdotes, including his first day on a trial TV show presenting Premier League Football on a live feed to West Africa.

For Nick, the key to future-proofing is all about relationships.

"There are three things to consider when it comes to business relationships. First of all, it's not about you, it's about them. We are all taught that we are the heroes of our story, when in fact you have got to think from the outside in," he said.

"Secondly, you have to create your own opportunities. Don't accept the world as it presents itself to you, think about what opportunities you can create for the client.

"The third thing is about process. We are in an outcome driven culture, so we are all focused on where we want to get, not how we actually get there. We often suffer paralysis because of this. What we need to do is focus on the process and not the outcome. Process drives results. Have a testing mindset, try different ideas and see what works," he said.

Business Breakfast co-presenter and Larking Gowen Partner, Ian Fitch, said there had been excellent feedback from the event.

"I think the main message is that people still do business with people and it's those personal relationships that are key.

"The time invested in those relationships, finding out the client’s needs, their goals and their aspirations, might not pay dividends in terms of sales and contracts on day one, but it will give you a firm footing for developing a rewarding relationship in the future," he said.

Ready to take your business further in 2024? Don't miss out on our Business Breakfasts where you'll gain valuable insights and connections to drive your business forward. To keep up to date and discover all the exciting events planned for 2024 email



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